Advertising, Brand Development, Public Relations, Social Media

Hashtags are one of the strongest tools a company can use in a digital marketing campaign—they are free, easy to use, draw attention, promote content and create conversations. Developing a successful hashtag is marketing gold. They give your target audience a way to look for you. When implemented correctly, click-through rates increase, search queries increase and the hashtag itself will resonate with your audience. Consumers use hashtags to search for conversations that are taking place on social media so that...

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Brand Development, Clients, Facebook, Promotions, Social Media

If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures.  We’ve heard and read about hundreds of businesses throughout the country taking full advantage of this app to bring foot traffic into their locations. Coffee shops, retail stores, malls, bar crawl organizations—you name it, they’re all bringing in...

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Advertising, Foundry Team, TV

With the average Super Bowl commercial costing $166,666 per second, according to USA Today, advertisers did all they could to make every second count. Some were cute, some were funny, some were sobering, some were just, well, bad (we’re looking at you, Jublia). Here were a few that made memorable impressions on our Co-Creative Director, Steven Aramini, and our PR Director, Jen Eastwood. Steven: T-Mobile and Drake In the commercial, Drake (singing his hit “Hotline Bling”) is interrupted by marketing executives...

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Advertising, Campaign, Design, Featured, Press Releases, Print

Today, we received word that we are a Gold District Winner in the 2014 American Advertising Awards, making us a National American Advertising Awards finalist. The award goes to the "What Beer Are You?" poster created for a DynaGraphics customer appreciation party. Winning an award at the district level is the second step in the three-tiered competition. The national awards will be held on May 31 in Boca Raton, FL. So, what beer are you? Take the test with our...

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Advertising, Brand Development, Campaign, Design

So what if this year’s Addy Awards trophy looks like a cross between a shoehorn and a spatula. It’s still always cool to be recognized for your work, and this year is no exception. Every year, the American Advertising Federation holds its prestigious Addy awards, which honors the country’s best creative work in advertising. It all starts with the local awards show, which was held on Friday, March 2, 2012 at Peppermill Reno’s The Edge nightclub (kudos to the Addy committee...

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Advertising, Design, Foundry Team, Social Media

“The whole secret of life is to be interested in one thing profoundly and in a thousand things well.” - Horace Walpole ------ Unless you’ve been on sabbatical in Calcutta for six months, you’ve heard of Pinterest.com. It’s that snappy site where members have online bulletin boards, categorized by whatever interests them (“weddings”, “recipes”, “shoes”, etc.). Users “pin” links or images to their boards from one of three places: other websites, their computer or other Pinterest members’ boards. The pins...

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Brand Development, Company Culture, Design, Foundry Team, Q&A

Do you constantly have to grab for the AP Stylebook throughout your work day? Is it "lay" or is it "lie"? Should I use "affect" or "effect"? What about “who” vs. “whom”? My go-to resource has become Mignon Fogarty — better known as "Grammar Girl" — of QuickandDirtyTips.com. Her website and podcast provide — well just what you'd think: quick and dirty tips to an ever-growing number of topics such as: "Did I Tweet or did I Twitter?" "Funny Misplaced Modifiers" and "Do you capitalize 'Google'?" Luckily,...

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Advertising, Campaign, Design, Featured, Foundry Team, Press Releases, Promotions

Advertising awards shows are a double-edge sword. On the one hand, they’re a great opportunity to get your work out into the ad community, grab a few kudos (not to mention some shiny hardware), and gain validation that you are in fact the kings and queens of the advertising world. On the other hand, the work is so subjective that you may find some entries don’t blow the socks off the judges in the manner you’d hope, which can lead...

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Brand Development, Company Culture

When is the right time to rebrand? For us, the time was now because we have grown and realized fundamental changes in our company, mainly experience. I remember being the youngest person in the first agency I worked for. Now I’m the oldest. I suppose time does that to us all. Time also provides us with experiences that help shape us as professionals. A lot has happened in my 23 years in the business, and I wanted the experience that...

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