Brand Development, Campaign, Clients, Foundry Team, Public Relations

What’s the big deal? We’re thrilled to announce our efforts in collaboration with The Boys & Girls Club of Truckee Meadows resulted in their recognition with the prestigious ‘Gold Award’ for Comprehensive Marketing Strategy at the Boys & Girls Clubs of America’s Marketing & Communications (MAC) Awards. This calls for a victory dance and some digital confetti, as the Boys & Girls Club of Truckee Meadows was selected among hundreds of the largest Clubs across the country for implementing the...

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Advertising, Company Culture, Foundry Team, Leadership, Public Relations

Whether you have done thousands of interviews or only a handful, preparation is important to your success and the success of your message. which is the whole reason why you want to do an interview. So, take a few moments to review our 4 Tips for Preparing for an Interview. What are the three things you want the reporter and their viewers to know and understand about your organization, event, etc.? This will help you focus on your talking points....

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Advertising, Social Media

Will 2014 be the death of the #hashtag? We might not get that lucky, but here are a few things you should consider for your 2014 Social Media Strategy. Hand over your pennies for paid advertising From its start, social media has always been pitched as an almost no-cost platform for getting your message out. So when the idea of paid social advertising is brought up, it is understandable that clients become hesitant. However, $50 in social media advertising goes...

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Campaign, Clients, Foundry Team, Leadership, Press Releases, Public Relations

In this video, Michael Pranikoff from PR Newswire answers that continually popular question: "Is the press release dead?" As a PR professional, I have watched the “Is the press release dead?” conversation take place my entire career. The answer, in short, is no. However, that does not mean that anyone practicing PR out there has free reign to throw a bunch of words on paper that he or she feels is “newsworthy” and send it to every media outlet in town....

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Advertising, Facebook, Media Buying, Promotions, Social Media

Facebook recently announced that they will introduce mobile ads to their advertising platform. Considering that they're on the forefront of changing the digital world and have one of the most downloaded mobile apps, why is it that they're one of the last to jump on the bandwagon, I wonder? Apparently, my thoughts haven’t gone unnoticed. “There’s a good story Facebook can tell about the potential of its mobile audience, but at the same time you can talk about an issue...

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Advertising, Design, Foundry Team, Social Media

“The whole secret of life is to be interested in one thing profoundly and in a thousand things well.” - Horace Walpole ------ Unless you’ve been on sabbatical in Calcutta for six months, you’ve heard of Pinterest.com. It’s that snappy site where members have online bulletin boards, categorized by whatever interests them (“weddings”, “recipes”, “shoes”, etc.). Users “pin” links or images to their boards from one of three places: other websites, their computer or other Pinterest members’ boards. The pins...

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Advertising, Facebook, Public Relations, Social Media

Fact: "The Times They Are A-Changing" has been the most overused headline in the past 24 hours on marketing and social media blogs. Whether you're a fan of Facebook's recent release of the timeline or not, it's here to stay (and by "stay" I mean until Facebook changes the layout in another six months). Yesterday, Facebook released the timeline layout for business pages. While the change doesn't necessitate a complete overhaul of Facebook strategy, the new layout and page structure...

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Advertising, Campaign, Design, Featured, Foundry Team, Press Releases, Promotions

Advertising awards shows are a double-edge sword. On the one hand, they’re a great opportunity to get your work out into the ad community, grab a few kudos (not to mention some shiny hardware), and gain validation that you are in fact the kings and queens of the advertising world. On the other hand, the work is so subjective that you may find some entries don’t blow the socks off the judges in the manner you’d hope, which can lead...

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