Advertising, Campaign, Digital Marketing, Facebook, Social Media

Successful social media campaigns. We love them. We want them. But how do we build them? Just because your 14-year-old cousin amassed an impressive Instagram following in six months by winging it doesn’t mean you should follow suit. Your brand deserves a sound social media campaign strategy. Lucky for you, we’ve got a few concrete steps to help you create a successful campaign. 1. Set Clear Goals The most important step in creating a successful social media campaign is defining...

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Brand Development

Whether this is your first time hearing of us or you work with us in some capacity, I am excited to introduce you to the new brand. For those new to us, Foundry, formerly known as Bauserman Group, is an integrated advertising, marketing and strategic communication agency. Established in the late 80's, we are based in Reno, Nevada. With a recent move to downtown Reno, I thought it was the perfect time to rebrand. New Name In the advertising world,...

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Advertising, Q&A, Social Media, Special Events, Web Design

This March, our social media department attended the 2015 EyeforTravel’s Social Media & Mobile Conference in San Francisco, where leading experts and innovators from around the world came to share their expertise. Along with the delicious food and beauty San Francisco has to offer, we walked out with these key takeaways. Using Social Media to Reduce Friction As marketers, one of the best things we can do for our clientele is to recognize who our customers are and know what...

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Clients, Press Releases, Public Relations, Social Media

FOR IMMEDIATE RELEASE RENO, Nev. (October 3, 2014) – The Reno Rodeo has selected the Foundry, a Reno-based advertising, marketing and communications agency to provide public relations and social media to the “Wildest, Richest, Rodeo in the West” which just celebrated its 95th year. The Foundry will manage the Reno Rodeo’s year-round media relations and expanded social media and assist the Reno Rodeo Association with community outreach and event coordination for the 10-day event, including the historic cattle drive and...

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Advertising, Social Media

Will 2014 be the death of the #hashtag? We might not get that lucky, but here are a few things you should consider for your 2014 Social Media Strategy. Hand over your pennies for paid advertising From its start, social media has always been pitched as an almost no-cost platform for getting your message out. So when the idea of paid social advertising is brought up, it is understandable that clients become hesitant. However, $50 in social media advertising goes...

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Advertising, Campaign, Clients

If you attended classes at the Reynolds School of Journalism at the University of Nevada, Reno any time from the '80s to the spring of 2011 it's likely you took a class from journalism professor Jake Highton. And once you took a class from Jake Highton, you became part of an unofficial club. The club was made up of stressed-out students comparing equally bad grades. The amount of his hastily-penned -- perhaps even violently-scratched -- red-ink corrections caused almost everyone...

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Advertising, Facebook, Public Relations, Social Media

Fact: "The Times They Are A-Changing" has been the most overused headline in the past 24 hours on marketing and social media blogs. Whether you're a fan of Facebook's recent release of the timeline or not, it's here to stay (and by "stay" I mean until Facebook changes the layout in another six months). Yesterday, Facebook released the timeline layout for business pages. While the change doesn't necessitate a complete overhaul of Facebook strategy, the new layout and page structure...

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Advertising, Brand Development, Campaign, Design, Leadership

As a designer, I do a lot of looking through articles on design blogs and portals every day. In the past few weeks there has been a lot of hubbub in the design community regarding the Madrid 2020 Olympic bid logo. This hubbub for the most part is negative. Also--editor's note--I am not a fan of it. [caption id="attachment_237" align="aligncenter" width="500"] Image via LogoDesignLove.com[/caption] At first glance the logo looks similar in color and shape to the NBC logo. After...

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Clients, Promotions, Social Media

One nice thing about a career in advertising: No two days are the same. Especially when you have a client like the Dolan Automotive Group, owners of Reno Toyota, Lexus of Reno and Reno Mazda Kia. As many northern Nevada residents know, the Dolans are up for anything when it comes to their monthly promotions. For those of us at Foundry, that means some pretty strange shopping excursions. One day your assignment is to find the perfect shade of red...

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