Advertising, Facebook, Social Media

For months, businesses have been playing the “Facebook Game” – a game of strategy and skill to ensure their content shows up in their follower’s newsfeeds.  Although this game can be easily won with advertising dollars, there is still a desire to crack the code with a natural, organic reach.  Tech Crunch recently reported, “Facebook is rolling out to the U.S. a way to choose friends and Pages they want to “See First” atop the feed.”  What does this mean...

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Clients, Press Releases, Public Relations, Social Media

FOR IMMEDIATE RELEASE RENO, Nev. (October 3, 2014) – The Reno Rodeo has selected the Foundry, a Reno-based advertising, marketing and communications agency to provide public relations and social media to the “Wildest, Richest, Rodeo in the West” which just celebrated its 95th year. The Foundry will manage the Reno Rodeo’s year-round media relations and expanded social media and assist the Reno Rodeo Association with community outreach and event coordination for the 10-day event, including the historic cattle drive and...

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Brand Development, Design, Social Media

Have you searched for "social media image sizes" one too many times? Us too. The ever-changing image sizes can be challenging to keep up with, and no one infographic has all of the sizing info we most frequently search for, so we created our own. It's current (currently). Make sure to check back; we'll update it as new sizes come rolling in. Download the Cheat Sheet as a PDF

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Advertising, Facebook, Media Buying, Promotions, Social Media

Facebook recently announced that they will introduce mobile ads to their advertising platform. Considering that they're on the forefront of changing the digital world and have one of the most downloaded mobile apps, why is it that they're one of the last to jump on the bandwagon, I wonder? Apparently, my thoughts haven’t gone unnoticed. “There’s a good story Facebook can tell about the potential of its mobile audience, but at the same time you can talk about an issue...

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Advertising, Facebook, Public Relations, Social Media

Fact: "The Times They Are A-Changing" has been the most overused headline in the past 24 hours on marketing and social media blogs. Whether you're a fan of Facebook's recent release of the timeline or not, it's here to stay (and by "stay" I mean until Facebook changes the layout in another six months). Yesterday, Facebook released the timeline layout for business pages. While the change doesn't necessitate a complete overhaul of Facebook strategy, the new layout and page structure...

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Clients, Promotions, Social Media

One nice thing about a career in advertising: No two days are the same. Especially when you have a client like the Dolan Automotive Group, owners of Reno Toyota, Lexus of Reno and Reno Mazda Kia. As many northern Nevada residents know, the Dolans are up for anything when it comes to their monthly promotions. For those of us at Foundry, that means some pretty strange shopping excursions. One day your assignment is to find the perfect shade of red...

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