Brand Development

Whether this is your first time hearing of us or you work with us in some capacity, I am excited to introduce you to the new brand. For those new to us, Foundry, formerly known as Bauserman Group, is an integrated advertising, marketing and strategic communication agency. Established in the late 80's, we are based in Reno, Nevada. With a recent move to downtown Reno, I thought it was the perfect time to rebrand. New Name In the advertising world,...

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Advertising, Brand Development, Campaign, Design

So what if this year’s Addy Awards trophy looks like a cross between a shoehorn and a spatula. It’s still always cool to be recognized for your work, and this year is no exception. Every year, the American Advertising Federation holds its prestigious Addy awards, which honors the country’s best creative work in advertising. It all starts with the local awards show, which was held on Friday, March 2, 2012 at Peppermill Reno’s The Edge nightclub (kudos to the Addy committee...

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Advertising, Brand Development, Campaign, Design, Leadership

As a designer, I do a lot of looking through articles on design blogs and portals every day. In the past few weeks there has been a lot of hubbub in the design community regarding the Madrid 2020 Olympic bid logo. This hubbub for the most part is negative. Also--editor's note--I am not a fan of it. [caption id="attachment_237" align="aligncenter" width="500"] Image via LogoDesignLove.com[/caption] At first glance the logo looks similar in color and shape to the NBC logo. After...

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