Design, Foundry Team

ONE YEAR DOWN It has officially been a year since we moved into our swanky new downtown digs in The Montage. The re-definition of our office space was a huge part of our rebranding process; we wanted to make sure that it screamed Foundry as soon as you walked through the door. By making the move into our new space we were able to create a flexible, fun, and inspiring work environment. F stands for family here at Foundry, so...

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Advertising, Brand Development, Foundry Team

Many of my friends have purchased a DSLR camera, only to realize their photos look no better than their smartphone photos, so why carry around a bulky DSLR? Here’s my top 5 tips for new DSLR shooters. Megan had no idea her morning coffee run would turn into a portrait session 1. Buy a f/1.8 50mm prime lens, right now. It will be the best $100 (Canon) to $200 (Nikon) you’ve ever spent on photography gear. Photo courtesy of Justus...

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Advertising, Foundry Team, TV

With the average Super Bowl commercial costing $166,666 per second, according to USA Today, advertisers did all they could to make every second count. Some were cute, some were funny, some were sobering, some were just, well, bad (we’re looking at you, Jublia). Here were a few that made memorable impressions on our Co-Creative Director, Steven Aramini, and our PR Director, Jen Eastwood. Steven: T-Mobile and Drake In the commercial, Drake (singing his hit “Hotline Bling”) is interrupted by marketing executives...

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Advertising, Q&A, Social Media, Special Events, Web Design

This March, our social media department attended the 2015 EyeforTravel’s Social Media & Mobile Conference in San Francisco, where leading experts and innovators from around the world came to share their expertise. Along with the delicious food and beauty San Francisco has to offer, we walked out with these key takeaways. Using Social Media to Reduce Friction As marketers, one of the best things we can do for our clientele is to recognize who our customers are and know what...

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Clients, Press Releases, Public Relations, Social Media

FOR IMMEDIATE RELEASE RENO, Nev. (October 3, 2014) – The Reno Rodeo has selected the Foundry, a Reno-based advertising, marketing and communications agency to provide public relations and social media to the “Wildest, Richest, Rodeo in the West” which just celebrated its 95th year. The Foundry will manage the Reno Rodeo’s year-round media relations and expanded social media and assist the Reno Rodeo Association with community outreach and event coordination for the 10-day event, including the historic cattle drive and...

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Advertising, Company Culture, Foundry Team, Leadership, Public Relations

Whether you have done thousands of interviews or only a handful, preparation is important to your success and the success of your message. which is the whole reason why you want to do an interview. So, take a few moments to review our 4 Tips for Preparing for an Interview. What are the three things you want the reporter and their viewers to know and understand about your organization, event, etc.? This will help you focus on your talking points....

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Brand Development, Design, Social Media

Have you searched for "social media image sizes" one too many times? Us too. The ever-changing image sizes can be challenging to keep up with, and no one infographic has all of the sizing info we most frequently search for, so we created our own. It's current (currently). Make sure to check back; we'll update it as new sizes come rolling in. Download the Cheat Sheet as a PDF

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Advertising, Campaign, Clients

If you attended classes at the Reynolds School of Journalism at the University of Nevada, Reno any time from the '80s to the spring of 2011 it's likely you took a class from journalism professor Jake Highton. And once you took a class from Jake Highton, you became part of an unofficial club. The club was made up of stressed-out students comparing equally bad grades. The amount of his hastily-penned -- perhaps even violently-scratched -- red-ink corrections caused almost everyone...

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Company Culture, Foundry Team, Leadership

So you’ve landed your first job. Now what? A bouquet of bright sharpies sits next to my black inbox, telephone and computer on a crisp white desk. The cursor on the screen taunts me to begin typing. I’ve officially begun my first professional job. I joined Foundry as a full-time employee in January. Transitioning from a university to an agency atmosphere has been a scary yet exciting move. The work I put forth is no longer about A’s and B’s,...

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Advertising, Brand Development, Campaign, Design

So what if this year’s Addy Awards trophy looks like a cross between a shoehorn and a spatula. It’s still always cool to be recognized for your work, and this year is no exception. Every year, the American Advertising Federation holds its prestigious Addy awards, which honors the country’s best creative work in advertising. It all starts with the local awards show, which was held on Friday, March 2, 2012 at Peppermill Reno’s The Edge nightclub (kudos to the Addy committee...

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