Brand Development, Clients, Facebook, Promotions, Social Media

If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures.  We’ve heard and read about hundreds of businesses throughout the country taking full advantage of this app to bring foot traffic into their locations. Coffee shops, retail stores, malls, bar crawl organizations—you name it, they’re all bringing in...

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Advertising, Brand Development, Public Relations, Social Media

In the last year, Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend. "Stacee is the type of operator that just "Gets it" and I knew that from our first conversation. Stacee's key to success is her active participation in the consumer conversation happening on Yelp. Stacee is an incredible asset to our community and someone that every...

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Advertising, Campaign, Clients, Social Media, Special Events

Top 5 Takeaways from the “Yelp for Your Business - 101” Event, Hosted by Foundry Last week we hosted Michael Tragash, Yelp’s Senior Community Manager for Reno, to teach our clients and contacts about Yelp for Business. There was a lot of information dispensed throughout the hour-long presentation, so we’ve compiled our Top 5 Takeaways from the evening: In order to use the free helpful tools that Yelp offers business owners, you have to actually claim your business page. Although a...

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Advertising, Social Media

Since its debut in 2011/2012 Snapchat has continued to impress with innovated updates to their app, content and advertising options.  And, just recently, they did it again.  If you haven't heard, yesterday Greece voted on the future of their economy, determining whether or not they will accept financial help from Europe. Snapchat didn’t miss a beat. Their featured story portrayed why the vote was happening, what the vote would mean to the country, and why people might vote yes or no.  Not only did they provide the...

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Advertising, Q&A, Social Media, Special Events, Web Design

This March, our social media department attended the 2015 EyeforTravel’s Social Media & Mobile Conference in San Francisco, where leading experts and innovators from around the world came to share their expertise. Along with the delicious food and beauty San Francisco has to offer, we walked out with these key takeaways. Using Social Media to Reduce Friction As marketers, one of the best things we can do for our clientele is to recognize who our customers are and know what...

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Clients, Press Releases, Public Relations, Social Media

FOR IMMEDIATE RELEASE RENO, Nev. (October 3, 2014) – The Reno Rodeo has selected the Foundry, a Reno-based advertising, marketing and communications agency to provide public relations and social media to the “Wildest, Richest, Rodeo in the West” which just celebrated its 95th year. The Foundry will manage the Reno Rodeo’s year-round media relations and expanded social media and assist the Reno Rodeo Association with community outreach and event coordination for the 10-day event, including the historic cattle drive and...

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Brand Development, Design, Social Media

Have you searched for "social media image sizes" one too many times? Us too. The ever-changing image sizes can be challenging to keep up with, and no one infographic has all of the sizing info we most frequently search for, so we created our own. It's current (currently). Make sure to check back; we'll update it as new sizes come rolling in. Download the Cheat Sheet as a PDF

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Advertising, Facebook, Media Buying, Promotions, Social Media

Facebook recently announced that they will introduce mobile ads to their advertising platform. Considering that they're on the forefront of changing the digital world and have one of the most downloaded mobile apps, why is it that they're one of the last to jump on the bandwagon, I wonder? Apparently, my thoughts haven’t gone unnoticed. “There’s a good story Facebook can tell about the potential of its mobile audience, but at the same time you can talk about an issue...

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Advertising, Design, Foundry Team, Social Media

“The whole secret of life is to be interested in one thing profoundly and in a thousand things well.” - Horace Walpole ------ Unless you’ve been on sabbatical in Calcutta for six months, you’ve heard of Pinterest.com. It’s that snappy site where members have online bulletin boards, categorized by whatever interests them (“weddings”, “recipes”, “shoes”, etc.). Users “pin” links or images to their boards from one of three places: other websites, their computer or other Pinterest members’ boards. The pins...

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Advertising, Facebook, Public Relations, Social Media

Fact: "The Times They Are A-Changing" has been the most overused headline in the past 24 hours on marketing and social media blogs. Whether you're a fan of Facebook's recent release of the timeline or not, it's here to stay (and by "stay" I mean until Facebook changes the layout in another six months). Yesterday, Facebook released the timeline layout for business pages. While the change doesn't necessitate a complete overhaul of Facebook strategy, the new layout and page structure...

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