Brand Development, Clients, Facebook, Promotions, Social Media

If you haven’t experienced the Pokémon GO craze first-hand yet, we can almost guarantee your life has been touched by one of the estimated 7.5 million aspiring Pokémasters who are stumbling around neighborhoods, parks and malls on the hunt for imaginary creatures.  We’ve heard and read about hundreds of businesses throughout the country taking full advantage of this app to bring foot traffic into their locations. Coffee shops, retail stores, malls, bar crawl organizations—you name it, they’re all bringing in...

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Advertising, Campaign, Clients, Social Media, Special Events

Top 5 Takeaways from the “Yelp for Your Business - 101” Event, Hosted by Foundry Last week we hosted Michael Tragash, Yelp’s Senior Community Manager for Reno, to teach our clients and contacts about Yelp for Business. There was a lot of information dispensed throughout the hour-long presentation, so we’ve compiled our Top 5 Takeaways from the evening: In order to use the free helpful tools that Yelp offers business owners, you have to actually claim your business page. Although a...

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Featured, Press Releases, Promotions, Special Events

-Be the first to experience northern Nevada’s only Luxury+ IMAX theatre at the Legends at Sparks Marina- Sparks, Nev. (Jan. 22, 2014) – Northern Nevada has been anxiously awaiting the opening of our area’s only Luxury+ and IMAX experience and at 12:01 a.m. on Wednesday, Feb. 12 the wait will finally be over. Galaxy Luxury+ IMAX at the Legends at Sparks Marina will officially open its doors to moviegoers with northern Nevada’s only IMAX showing of “RoboCop.” Tickets and reserved...

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Campaign, Clients, Foundry Team, Leadership, Press Releases, Public Relations

In this video, Michael Pranikoff from PR Newswire answers that continually popular question: "Is the press release dead?" As a PR professional, I have watched the “Is the press release dead?” conversation take place my entire career. The answer, in short, is no. However, that does not mean that anyone practicing PR out there has free reign to throw a bunch of words on paper that he or she feels is “newsworthy” and send it to every media outlet in town....

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Brand Development, Company Culture, Design, Foundry Team, Q&A

Do you constantly have to grab for the AP Stylebook throughout your work day? Is it "lay" or is it "lie"? Should I use "affect" or "effect"? What about “who” vs. “whom”? My go-to resource has become Mignon Fogarty — better known as "Grammar Girl" — of QuickandDirtyTips.com. Her website and podcast provide — well just what you'd think: quick and dirty tips to an ever-growing number of topics such as: "Did I Tweet or did I Twitter?" "Funny Misplaced Modifiers" and "Do you capitalize 'Google'?" Luckily,...

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