Advertising, Brand Development, Public Relations

*This article was published in the Reno Gazette Journal's "Your Voices" column on March 28th, 2012. We are fortunate to have organizations that are working hard to push out the good word about Reno-Tahoe — EDAWN, RSCVA and NNDA, just to name a few. Along the way, every organization has developed numerous slogans. And while I’m sure that each slogan is rooted in solid thinking and supported by some level of research, I would ask all of the agencies promoting...

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