Brand Development, Campaign, Clients, Foundry Team, Public Relations

What’s the big deal? We’re thrilled to announce our efforts in collaboration with The Boys & Girls Club of Truckee Meadows resulted in their recognition with the prestigious ‘Gold Award’ for Comprehensive Marketing Strategy at the Boys & Girls Clubs of America’s Marketing & Communications (MAC) Awards. This calls for a victory dance and some digital confetti, as the Boys & Girls Club of Truckee Meadows was selected among hundreds of the largest Clubs across the country for implementing the...

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Brand Development

Whether this is your first time hearing of us or you work with us in some capacity, I am excited to introduce you to the new brand. For those new to us, Foundry, formerly known as Bauserman Group, is an integrated advertising, marketing and strategic communication agency. Established in the late 80's, we are based in Reno, Nevada. With a recent move to downtown Reno, I thought it was the perfect time to rebrand. New Name In the advertising world,...

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Advertising, Q&A, Social Media, Special Events, Web Design

This March, our social media department attended the 2015 EyeforTravel’s Social Media & Mobile Conference in San Francisco, where leading experts and innovators from around the world came to share their expertise. Along with the delicious food and beauty San Francisco has to offer, we walked out with these key takeaways. Using Social Media to Reduce Friction As marketers, one of the best things we can do for our clientele is to recognize who our customers are and know what...

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Web Design

We knew right out of the gate that ours wasn’t going to be the coolest site ever on the web. You can’t play games on it. There’s no morphing tool. It doesn’t even have one of those nifty progress bars. And that’s okay with us. Making a “hip” site is one thing, but having it function best for your needs is another. For us, we wanted the site to ultimately reflect our experience and the serious approach we take to...

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