Advertising, Brand Development, Public Relations, Social Media

In the last year, Stacee Soter has taken P.F. Chang’s Yelp rating from 3 stars to 4 stars and helped the local company begin to overcome the chain restaurant stereotype during the latest foodie trend. "Stacee is the type of operator that just "Gets it" and I knew that from our first conversation. Stacee's key to success is her active participation in the consumer conversation happening on Yelp. Stacee is an incredible asset to our community and someone that every...

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Advertising, Campaign, Clients, Social Media, Special Events

Top 5 Takeaways from the “Yelp for Your Business - 101” Event, Hosted by Foundry Last week we hosted Michael Tragash, Yelp’s Senior Community Manager for Reno, to teach our clients and contacts about Yelp for Business. There was a lot of information dispensed throughout the hour-long presentation, so we’ve compiled our Top 5 Takeaways from the evening: In order to use the free helpful tools that Yelp offers business owners, you have to actually claim your business page. Although a...

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Advertising, Social Media

Will 2014 be the death of the #hashtag? We might not get that lucky, but here are a few things you should consider for your 2014 Social Media Strategy. Hand over your pennies for paid advertising From its start, social media has always been pitched as an almost no-cost platform for getting your message out. So when the idea of paid social advertising is brought up, it is understandable that clients become hesitant. However, $50 in social media advertising goes...

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