Guiding clients through integrated marketing campaigns, Lauren provides strategic solutions and ensures effective results. With an eye for detail and a love of making everything come together smoothly, she has extensive knowledge of both traditional and digital marketing initiatives.
Lauren has more than six years of agency background focusing on the casino, tourism and hospitality industries. She has worked on campaigns to drive awareness and engagement for both in-market and out-of-market patrons. This experience has given allowed her to hone in her casino and hospitality strategic thinking and present solution.
Currently, Lauren is leading the Caesars Entertainment team, overseeing the agency workflow and management of teams. Lauren oversaw the onboarding of 17 casino properties, created new workflow procedures to continue the effectiveness of internal teams and ultimately, ensuring deadlines and quality work for the properties.
Lauren is the recipient of 11 ADDY awards. She received her bachelor’s degree from the Reynolds School of Journalism at the University of Nevada, Reno.