Top 5 Takeaways from the “Yelp for Your Business – 101” Event, Hosted by Foundry
Last week we hosted Michael Tragash, Yelp’s Senior Community Manager for Reno, to teach our clients and contacts about Yelp for Business. There was a lot of information dispensed throughout the hour-long presentation, so we’ve compiled our Top 5 Takeaways from the evening:
- In order to use the free helpful tools that Yelp offers business owners, you have to actually claim your business page.
Although a lot of business owners know about Yelp, they don’t know that they have to actively claim their page in order to use the tools that Yelp provides. These tools allow you to change your hours, respond to reviews, and much more. The easiest way to claim your business page is to search for it at biz.yelp.com (this is the Yelp for Business Owners website).
- Yelp is considered a social media channel, not just a review site.
Social Media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” The interactions that take place on Yelp through reviews, events and the talk thread certainly make Yelp a social media platform. And while a lot of conversations take place on the app and website, the reviewers and business community in Reno consistently meet up in person at different Yelp Events. Business owners have many ways to interact with the Yelp community, including offering to host a Yelp event at their business.
- Yelp is meant to be a two-way communication tool, and business owners can respond to reviews.
Yelp can often seem one-sided based on the reviews posted, but Yelp can be utilized as a two-way communication tool and give business owners the opportunity to either thank that reviewer or explain a situation from their point of view. Business owners can choose to respond in private or public depending on how they see fit. Business owners should respond to negative reviews online with the same courtesy they would if that reviewer were in person at the business giving feedback.
- When in doubt, visit www.yelp-support.com.
It has ALL of the answers. Need to know how to see a specific type of analytics? Want to know how to add another user to your Business profile? Looking to post a Check-In Offer? You can find it all on Yelp’s support page. There’s not much you can’t find on there, but if you do have a specific question, you can always reference takeaway number 5…
- Michael Tragash is a great resource as our Reno Community Manager!
A Yelp Community Manager connects people with local businesses by throwing events around town, connecting users both online and in person, educating business owners on Yelp’s free tools, and much more. Reno is extremely lucky to have Michael as its Community Manager.
To connect with Michael, you can do any of the following:
Add him as a friend and follow him on his Yelp profile
If you attended, feel free to tell us other takeaways you thought were important. If you didn’t attend and would like to attend one of our events in the future, email [email protected] and let us know that you want to be on our “Event Invitation” list. We’ll continue to host more learning events for our clients and contacts, so if you have anything you’d like to learn, feel free to suggest it!